For advertisers

Stop buying attention.
Buy decisions.

People on Preferendum are not scrolling. They are actively deciding something that matters to them. That attention is worth ten times more.

94%
Active engagement rate
$0.04
Average cost per voter reached
147K+
Voters per campaign
The difference

Other platforms sell scrolling.
We sell thinking.

When someone enters a debate on Preferendum, they read the issue, consider the arguments, and make a decision. That is the most valuable attention in the digital world.

Traditional digital advertising
→People passively scrolling, watching, passing time
→Attention easily lost in 1.7 seconds
→Targeting based on browsing history
→CPM based on demographics
→You pay for impressions, not for real attention
Preferendum advertising
✓People actively reading, thinking, deciding
✓Average 4+ minutes of focused attention per debate
✓Targeting by geography and purchasing power
✓CPM based on real income proxy (m² of housing)
✓You pay per voter who actually saw your ad
Why it works

Three reasons your brand
belongs here.

🧠
Maximum intent
A person debating "which infrastructure should my city invest in?" is the same person who decides which car to buy, which bank to trust, which brand to choose. They are in decision mode.
94.2% active engagement · Not passive scrolling
📍
Precise targeting
Every city is geographically divided by income. A debate in Las Condes reaches a different audience than a debate in Santiago Centro. We know the difference — without violating privacy.
Purchasing power proxy · No personal data sold
⛓
Verified results
Unlike any other platform, we can tell you exactly how many voters saw your ad — verified by blockchain. No inflated numbers. No bots. Immutable transparency.
Blockchain-verified impressions · Legitimacy Score
Reach who you actually want.

Preferendum uses the square meters of housing in each area as a proxy for purchasing power — without accessing any personal financial data. Your ad reaches exactly the audience that matters for your brand.

SE A
CPM $12–15
Las Condes · Vitacura · Beverly Hills · Kensington
SE B
CPM $7–11
Providencia · Ñuñoa · Miraflores · Palermo
SE C
CPM $4–6
Santiago Centro · Recoleta · Centro histórico
SE D
CPM $2–3
Periferia · Massive reach · Volume markets
Global reach

One platform.
Every market.

Preferendum operates in 18 languages across every continent. Your campaign reaches the right audience wherever Preferendum debates are active.

18
Languages · Available now
MarketCPMCountries
Premium$12–15US, UK, DE, JP, FR, CA, AU
Mid-tier$6–11BR, MX, CL, AR, KR, ES
Growth$3–5CO, PE, TR, PL, ZA, MY
Volume$1–3IN, ID, NG, PH, VN, TH

"A person who is actively deciding something is infinitely more valuable than a person who is passively scrolling."

Your brand belongs
in every decision.

Join the advertisers who reach people when they are thinking — not when they are distracted.

En memoria del Socio Fundador José Ignacio Fernández (1989–2024)